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Lundberg Letter Current Issues    
Issue DateTitleSubjectsCAPTION
Mar 11 2026
Strategy Reversal
BP MARKETING METRICS
Company Profile



BP dramatically fired its CEO in December and may be embarking on a return to petroleum under incoming CEO Meg O'Neill. Meanwhile, the British major has continued to grow its U.S. station count under a panoply of gasoline brands.
Feb 12 2026
Gasoline Price Seasonality Rebounds
SPRING PRICE HIKES
Retail Prices



Gasoline price seasonality is not as strong as it was during 2005-2016 according to our study. Seasonal gasoline demand increases combined with RVP regs usually boost gasoline prices each Spring. Herein we examine price seasonality during the 2005 to 2025 period and identify a 5.4ยข gal. reduction in price seasonality, and during the past five years a resurgence.
 

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